Sport Industry Case Study

Pickleball Brand

According to the Sports & Fitness Industry Association, participation in Pickleball increased by 52% from 2022 to 2023, reaching 13.6 million players. This made it the fastest-growing sport in the U.S. for the past three years.

Goal:

Identify key growth issues/pain points, diagnose broken Shopify Plus custom theme code, outline immediate fixes, identify low-hanging fruit optimization opportunities, and action high ROI driven UI/UX elements across eCommerce store + brand channels.

Audit code to identify critical issues, resolving bugs and optimizing performance for 2.0
Partner with internal team to craft a marketing messaging strategy designed to resonate with target audiences at every level.
Optimize every stage of the customer journey, from top-of-funnel (product discovery) to bottom-of-funnel (purchasing power) through Customer Echo.

Shopify Theme Optimization

An innovative approach to theme optimization, with a 360 degree scope of work encompassing everything from product knowledge and user experience, to the checkout funnel and brand loyalty building.

From Vision To ROI.

Millennials are driving the pickleball boom, perfectly blending their love for social connection, fitness, and a bit of nostalgia. Understanding how to engage this generation isn’t just about marketing—it’s about tapping into a cultural moment and meeting them where they’re already enthusiastic.

By optimizing existing brand channels and introducing new ones I was able to generate a

58% increase in sales in just one year.

Customer Echo

Turning customer feedback, product reviews, and user-generated content (UGC) into dynamic marketing assets that integrate seamlessly across all of your digital touch points.

Maximizing internal team efforts and facilitating authentic customer voices to amplify trust, spark engagement, and kick-start conversion across every channel.

The Conversion Rate Catalyst.

A personalized, and data-driven approach to new brand channels, a calculated risk in an emerging market dominated by the 38+ age demo.

Email / MMS / Affiliates

Results Rooted In Strategy

Increased Engagement

98% Traffic Increase

Improved LTV

17% Return Customer Rate

Higher Conversion Rates

Average Store Conversion Rate of 2%

Customer Prospects

700% Increase In Social Traffic

Working with Amelia has been a game-changer for Gearbox. Her expertise in ecommerce, strategic vision, and relentless drive have significantly elevated our digital presence. From optimizing our online platform to implementing forward-thinking marketing strategies, Amelia's impact has been nothing short of transformative.

What truly sets Amelia apart is her flexibility and willingness to adapt to change—she navigates challenges with ease and consistently delivers innovative solutions. Her dedication to our brand is evident in every project she takes on, ensuring that every detail aligns with our vision and goals. Additionally, her knowledge of email marketing is off the charts.

She has refined our strategies to maximize engagement, retention, and overall effectiveness, making a tangible impact on our success.

Beyond her impressive skill set, Amelia's professionalism and adaptability make her an invaluable partner. If you're looking to enhance your ecommerce operations, we wholeheartedly recommend working with Amelia Castellanos—her contributions are nothing short of extraordinary.